[New post] The other ad-blocking ecosystem: blame-ducking

sskarthik posted: "Anil Dash is on fire in his editorial on all the ways that publishers, advertisers, brokers, readers, OS vendors, browser vendors, and users pass the buck when it comes to intrusive ads, ad-blocking, and sustaining ad-supported media. "I'm a publisher" Respond to this post by replying above this line New post on SKarthik.info The other ad-blocking ecosystem: blame-ducking by sskarthik Anil Dash is on fire in his editorial on all the ways that publishers, advertisers, brokers, readers, OS vendors, browser vendors, and users pass the buck when it comes to intrusive ads, ad-blocking, and sustaining ad-supported media. "I'm a publisher. I let the ad networks handle the inventory. I have to worry about the bottom line, and our brand. I can't get in the weeds with all this stuff." "We're just an ad serving platform. We deliver the ads, and make sure they're tracked. It's not up to us what ads come through. Who are we to say?" "We're an optimization platform. Sure, we make the algorithm that decides which ads are displayed. But the software is neutral, it just uses math to decide. We're not responsible for what buyers put in the system. And publishers can say no to... Read more... sskarthik | September 25, 2015 at 5:09 pm | Categories: Computers and Internet | URL: http://wp.me/p1eKZE-3lMh Comment    See all comments Unsubscribe to no longer receive posts from SKarthik.info. Change your email settings at Manage Subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://sskarthik.wordpress.com/2015/09/25/the-other-ad-blocking-ecosystem-blame-ducking-2/ Thanks for flying with WordPress.com